I'm interested in things that change the world or that affect the future and wondrous new technology where you see it and you're like "Wow, how did that even happen?"
— Elon Musk, cofounder and CEO
Most of the greatest companies in the world also have great purposes….Having a deeper, more transcendent purpose is highly energizing for all of the various interdependent stakeholders.
— John Mackey, founder and CEO
It is incredibly important to be open and accessible and treat people fairly and look them in the eye and tell them what is on your mind.
— Bob Iger, CEO
Rule making is a key function of the commission. And when we are setting the rules for the securities markets, there are many rules we, the SEC, must follow.
— Jay Clayton, chairman
To protect themselves, businesses should spend time understanding what specific threats they may be exposed to and speak to experts who can help.
— Inga Beale, CEO
We have a ‘wolf’ spirit in our company. In the battle with lions, wolves have terrifying abilities. With a strong desire to win and no fear of losing, they stick to the goal firmly, making the lions exhausted in every possible way.
— RenZhengfei, CEO
I’ve tried to keep us focused on a very clear strategy of modernizing ourselves.”
— Sir Andrew Witty, former CEO
Have fun. The game is a lot more enjoyable when you’re trying to do more than make money.
Culture eats strategy for breakfast.
Strategy and culture are among the primary levers at top leaders’ disposal in their never-ending quest to maintain organizational viability and effectiveness.
Culture is the tacit social order of an organization: It shapes attitudes and behaviors in wide-ranging and durable ways.
Take Our Culture Test and get clear insights of your company culture.
Caring focuses on relationships and mutual trust. Work environments are warm, collaborative, and welcoming places where people help and support one another. Employees are united by loyalty; leaders emphasize sincerity, teamwork, and positive relationships.
Purpose is exemplified by idealism and altruism. Work environments are tolerant, compassionate places where people try to do good for the long-term future of the world. Employees are united by a focus on sustainability and global communities; leaders emphasize shared ideals and contributing to a greater cause.
Learning is characterized by exploration, expansiveness, and creativity. Work environments are inventive and open-minded places where people spark new ideas and explore alternatives. Employees are united by curiosity; leaders emphasize innovation, knowledge, and adventure.
Enjoyment is expressed through fun and excitement. Work environments are lighthearted places where people tend to do what makes them happy. Employees are united by playfulness and stimulation; leaders emphasize spontaneity and a sense of humor.
Results is characterized by achievement and winning. Work environments are outcome-oriented and merit-based places where people aspire to achieve top performance. Employees are united by a drive for capability and success; leaders emphasize goal accomplishment.
Authority is defined by strength, decisiveness, and boldness. Work environments are competitive places where people strive to gain personal advantage. Employees are united by strong control; leaders emphasize confidence and dominance.
Order is focused on respect, structure, and shared norms. Work environments are methodical places where people tend to play by the rules and want to fit in. Employees are united by cooperation; leaders emphasize shared procedures and time-honored customs.
Safety is defined by planning, caution, and preparedness. Work environments are predictable places where people are risk-conscious and think things through carefully. Employees are united by a desire to feel protected and anticipate change; leaders emphasize being realistic and planning ahead.